Joe Edgin

Tasked with writing omnichannel copy for the new Maytag 575 Commercial-Grade Washer. In this example, copy was picked up for Maytag brand's retail partner, Home Depot.

Project brief objectives:

• Emphasize commercial grad components and differentiate MCT and Maytag Commercial

• Emphasize the included Ultimate Warranty

• Bring out reliability and durability pillars more than other Maytag product copy

• Copywriting & Editing
• Back End Development