5S Lean for Healthcare
5S Lean for Healthcare from Joe Edgin
5S Lean for Healthcare

This 32-page sales piece combined a content delivery strategy of a magazine and catalog, to educate the customer to new improvement initiatives taking place within the healthcare space. The goal was to create content that simplified many of the 5S Lean principals and to inject some of the many MarketLab product solutions that could assist a facility in becoming more efficient.

Though my employer saw little to no return on investment in this particular project, it did demonstrated that our team could produce content outside the range of catalogs and sales support collateral.

The inside cover shows product branding for a glove dispenser, launched for the first time in this publication.

Overall, I strongly believe this publication demonstrates the adaptability in my writing. My employer requested articles and content that spoke to the customer, as opposed to using a "salesman" tone as used in catalogs.

Pg. 4 of 32 - Breaking it All Down
Pg. 5 of 32 - Consistent. Compatible. Complete.
Pg. 6 of 32 - Where to Start (1 of 2)
Pg. 7 of 32 - Where to Start (2 of 2)
Pg. 8 of 32 - The Five Steps
Pg. 9 of 32 - The Five Steps (cont.) and Success Story
Pg. 10 of 32 - Solutions - Secure Supplies and Available Workspace
Pg. 11 of 32 - Solutions - Secure Supplies and Available Workspace (cont.)
Pg. 12 of 32 - Solutions - Lack of Space Have You...
Pg. 13 of 32 - Solutions - Lack of Space Have You... (cont.)
Pg. 14 of 32 - Solutions - The Epicenter for All Things Clean and Lean
Pg. 14 of 32 - Solutions - The Epicenter for All Things Clean and Lean (cont.)
Pg. 16 of 32 - Rinse and Repeat: Developing Habit Through Standardization
Pg. 17 of 32 - Trends in 5S: Open Plan Design
Pg. 18 of 32 - Solutions - Draw Out Every Possible Improvement
Pg. 19 of 32 - Solutions - Draw Out Every Possible Improvement (cont.)
Pg. 20 of 32 - Solutions - You Never Get a Second Chance to Make a First Impression
Pg. 21 of 32 - Solutions - You Never Get a Second Chance to Make a First Impression (cont.)
Pg. 22 of 32 - Solutions - When Seconds Count, Keep Benchtop Supplies Within Reach
Pg. 23 of 32 - Solutions - When Seconds Count, Keep Benchtop Supplies Within Reach (cont.)
Pg. 24 of 32 - Solutions - Reduce Hospital Associated Infections
Pg. 25 of 32 - Solutions - Reduce Hospital Associated Infections (cont.)
Pg. 26 of 32 - Solutions - Are We There Yet? Sustaining Your 5S Lean Program
Pg. 27 of 32 - Trends in 5S - Creating Options by Personalizing
Pg. 28 - Customer worksheet
Pg. 29 - Customer worksheet
Pg. 30 - Did 5S Make a Difference? Measuring Return on Investment
Inside back cover. MarketLab resources
Back cover. Modify to Meet Your Needs
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5S Lean for Healthcare

This 32-page sales piece combined a content delivery strategy of a magazine and catalog, to educate the customer to new improvement initiatives taking place within the healthcare space. The goal was to create content that simplified many of the 5S Lean principals and to inject some of the many MarketLab product solutions that could assist a facility in becoming more efficient.

Though my employer saw little to no return on investment in this particular project, it did demonstrated that our team could produce content outside the range of catalogs and sales support collateral.

The inside cover shows product branding for a glove dispenser, launched for the first time in this publication.

Overall, I strongly believe this publication demonstrates the adaptability in my writing. My employer requested articles and content that spoke to the customer, as opposed to using a "salesman" tone as used in catalogs.

Available
Freelance, Full-time, Moonlighting
Joe Edgin
Sr. Digital Writer // Copywriting Creative Director // Marketing Project... Grandville, MI