5S Lean for Healthcare
This 32-page sales piece combined a content delivery strategy of a magazine and catalog, to educate the customer to new improvement initiatives taking place within the healthcare space. The goal was to create content that simplified many of the 5S Lean principals and to inject some of the many MarketLab product solutions that could assist a facility in becoming more efficient.
Though my employer saw little to no return on investment in this particular project, it did demonstrated that our team could produce content outside the range of catalogs and sales support collateral.
The inside cover shows product branding for a glove dispenser, launched for the first time in this publication.
Overall, I strongly believe this publication demonstrates the adaptability in my writing. My employer requested articles and content that spoke to the customer, as opposed to using a "salesman" tone as used in catalogs.