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Packaging Design

Levi's Bag Idea - A mock up I did of a Levis bag. I wanted it to be simple yet effective. I simply took photos of my jeans and just sort of played around with it all until I was satisfied. My goals were simple: Effectively represent the company. And if you were walking down the street with one of these in hand people would look and instantly recognize it.

Joe Rossi
Designer & Illustrator Akron, OH