Julie King

Summer Throwback collection: use existing icons and color pallet to create surface designs for products and package design; art production files; photo retouching and color corrections. Responsible for about 90% of line product and pkgs.

HotWheels Party collection: using licensed art, surface design and art production for decoration products: banner, bags, favors, balloons, backdrop kit, swirls, table top 3D, blowouts, flags. The line was approved by Mattel ahead of schedule and they liked some products so much they requested to use the designs themselves.

BRAVA (red) tableware collection: developed brand style guide for the new line and finalized art production on approx. half of the collection for use in up to 30 colors (associated) SKUs per item, sometimes in varying sizes, including the full color kits.

Sweet 16 party collection: art production of product and packaging for photo booth, backdrop, hanging decorations, sequin banner, sash, button, cake topper. Complex digital illustrations and/or photo retouching to create package imagery because samples were unavailable and the rose gold is all mirror or reflective metallic.

Summer Hibiscus collection: product design as well as art production of product and packages indicated by red outline. The 3 dimensional paper flowers were a new product format I constructed. The decorations are created by multiple layers of solid colored paper which are fastened together in the center with a brad so they are packaged flat and stacked. Consumer rotates pieces as they choose and folds on the creases to create 3D appearance. Leveraging our ability to use complex die cuts and folds, the products raw goods were relatively inexpensive but created a higher perceived value because it would be too labor intensive for DIY consumers.