Julie King

Sweet 16 party collection: art production of product and packaging for photo booth, backdrop, hanging decorations, sequin banner, sash, button, cake topper. Complex digital illustrations and/or photo retouching to create package imagery because samples were unavailable and the rose gold is all mirror or reflective metallic.

Summer Hibiscus collection: product design as well as art production of product and packages indicated by red outline. The 3 dimensional paper flowers were a new product format I constructed. The decorations are created by multiple layers of solid colored paper which are fastened together in the center with a brad so they are packaged flat and stacked. Consumer rotates pieces as they choose and folds on the creases to create 3D appearance. Leveraging our ability to use complex die cuts and folds, the products raw goods were relatively inexpensive but created a higher perceived value because it would be too labor intensive for DIY consumers.