Sing Out Detroit (LGBTQ+ allies, SATB, community choir). Use of original font maintains existing brand equity, while introduction of stylized "d", leverages Detroit's musical heritage and "old english D" used in MLB Tigers logo. The symbol is stand alone "S", a "d" and a 1/16th note. Updating to official Pantone "pride" colors ensures appeal to all music lovers and is used on wearables and other swag.
Sing Out Detroit Chorus: "ENCORE" concert program, post card, business card handout, and ticket design — concept strategy, art direction and photography, photo montage, design. Members of the LGBT and Ally chorus vary in race, gender (identity), sexuality, etc.; footwear was used to illustrate the vast diversity of the group for this special anniversary performance. Earned Summit Creative Award — BRONZE, in the non-profit marketing category.
Swarm Naturals: logo (2009 SIA winner) - Swarm Naturals products are made from beeswax and other natural ingredients. BRONZE 2009 Summit International Award for Consumer Product Logo
Kar's Nuts: Open House Invitation (2004 MarCom Awards Honorable Mention) - Brief: Invitation and support materials for open house at Kar's Nuts new location.NOTE: The theme is reminiscent of Kar's history. In the 1930's, Kar's sold peanuts at Tiger Stadium.Prints spot metallic copper, violet and teal on cream stock.Received MarCom Creative Awards: honorable mention.Contributions:- concept- contributions to copy- design- illustration- pre-press.
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Freelance, Moonlighting
Julie King
Creative Leader; Art Production Specialist Detroit, MI