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Out Cold
Poptent offers a platform for companies to crowdsource commercials for their product. We ended up choosing Zatarain’s because we felt it would be challenging but still allowed us the freedom to implement our vision for introducing the frozen food to the brand.
After brainstorming and writing up a script we fleshed out a storyboard and worked on the props for the shoot.
After confirming the location we setup a two day/night shoot in the freezing cold of winter. We then cut together the footage and added a few final touches just in tim for submission. Although we weren’t chosen for the final commercial, we were selected as a finalist and received a great deal of positive feedback.
