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Artistry Branding Strategy
#Redesign ergonomic yet prestige current line up
- Reinforce the premium equity of the s hape and clinical medical credibility of the technology
- Reflect the new Artistry prestige positioning (Forward Beauty), appealing to the superior customer
- Support high device price point and believability/credibility that technology delivers real results
- Research on growing importance of design in the Skin-Care production of beauty products
- Evaluate current design to compare with design perspective of pros and cons from the Asian market
