Jorge Inchaurregui Elizarraras

I was responsible for creating the concept, setting the voice and tone, and writing the launch campaign for the newly redesigned premium OFFICE, a membership-based digital back office for distributors. I wanted to showcase the features and reports included with the paid membership and the business benefits of accessing this comprehensive digital toolbox. The customer cares about what the service can do for them, regardless of the number of features included.

• Creative Direction
• Copywriting & Editing
• Content Strategy