The company's instant coffee brand needed a new brochure for the distributors. A piece that would be easy to carry and use, therefore the communication and concept had to be equally practical and appealing to the reader.
The slogan "Taste the goodness, feel the wellness" immediately takes us to that first sip of coffee when everything feels right in that precise moment. The interior text sells the convenience of the product, it's benefits, and the importance of coffee in our society because in the end, this piece is a sales tool for the distributor.
The language used is friendly and accessible, so the distributor can learn from it and use it as part of his/her sales pitch.
The piece was written in both English and Spanish.
Creative direction & copywritting: Jorge Inchaurregui Elizarraras.
Art direction & graphic design: Fernando Delint.
