Sub-Z
Art & Creative Direction: Jorge Inchaurregui Elizarraras
Copywriting: Carlos Chavez
"Go to sleep" {«Mejor duerme» in Spanish}.
A very simple and straightforward insight. When we can't sleep, we turn to our digital devices making it even worse. Sub-Z is an over the counter medication that helps you sleep naturally.
The campaign has been a success and sales increased an 80% since its launch.
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