Squeeze the berry goodness
Squeeze the berry goodness from Jorge Inchaurregui Elizarraras
Squeeze the berry goodness

A brand new nutritional supplement was to be launched.
Its natural ingredients, convenient packaging, concentrated
presentation, and potential health benefits, inspired me to create a
concept that could communicate all that from just from reading the
slogan: Squeeze the berry goodness.
The look and feel of the piece take us to a beautiful and almost magical place, where all the natural, nutrient-packed fruits that compose the supplement can be found in the same place, thus paralleling the convenience of having it all in one packet of the product.
Creative/art direction & copywriting: Jorge Inchaurregui Elizarraras.

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Squeeze the berry goodness

A brand new nutritional supplement was to be launched.
Its natural ingredients, convenient packaging, concentrated
presentation, and potential health benefits, inspired me to create a
concept that could communicate all that from just from reading the
slogan: Squeeze the berry goodness.
The look and feel of the piece take us to a beautiful and almost magical place, where all the natural, nutrient-packed fruits that compose the supplement can be found in the same place, thus paralleling the convenience of having it all in one packet of the product.
Creative/art direction & copywriting: Jorge Inchaurregui Elizarraras.

Available
Freelance, Full-time
Jorge Inchaurregui Elizarraras
Creative Director | Art & Copy | Bilingual Ciudad de México, Mexico