Ideation and naming: Jorge Inchaurregui Elizarraras
Graphic design and brand identity: Eduardo Azuceno
The client was using the name "BiciBus" for their bicycle tour and rental service, but they felt it was too generic, and similar companies were using the same name in other parts of the world; the need to differentiate their brand was clear.
I approached the project from my "chilango" {a Mexico City native} perspective and what it meant for me to use a bicycle in the city. It meant freedom to go anywhere without a specific destination in mind, just for sheer enjoyment.
Whenever a chilango goes out, and they're asked about their destination, most would respond «Por ahí», its English equivalent would be "Around". This avoids giving a specific place but informing you're going somewhere. I contracted «Por ahí» to its phonetic equivalent «Poráy». It's irreverent, easy to remember, and communicates the feeling of riding freely in Mexico City.
