ENGIE MaxiGas relaunch
Creative Direction: Jorge Inchaurregui Elizarraras.
Art Direction: Gabriel Torres.
After the global rebranding of GDF Suez, Mexico's local MaxiGas Natural changed to ENGIE MaxiGas. The goal was to redesign the local brand from the ground up, to match the global efforts of it's parent company, ENGIE, without losing it's own personality.