The creation of the concept for the company's annual incentive trip for the distributors. The selected venue is Cartagena, Colombia,
I researched the place, being the
birthplace of Gabriel García Márquez, one of the most famous authors of the magic realism literary current, I arrived at the idea of using the definition of what magic realism is to sell both place and the unique experience to the potential winners and visitors.
The campaign's slogan "Rigurosamente real, realmente fantástica" {Rigoursly real, really fantastic} communicates the kind of experience the people can expect, matching the concept for the accompanying video, evoking an almost mystical place, full of indulgence and flavor: an experience not to be missed.
A landing page was designed to have information and updates on the trip.
Creative direction & copywriting: Jorge Inchaurregui.
Art direction & video editing: Fernando Delint.
