LUDDITE Logo - Luddite offers amazing jewelry made with recycled airplane components.
The first logo was a typographic collage, built by transforming different characters of the same font, using lower, upper case, and numbers.
The fascinating typographic experiment used for the second option, efficiently captures the viewer's attention and was picked by the client as best final solution.
The vertical rythm used for the third solution, reflects the visual rythm found consistently in the jewlery collection.