Digital Model - I just took my time and built a simple digital tire model.
small presentation
small presentation
small presentation
Graphic Development - I started the project learning how a muscle car tire functioned and which area I wanted to improve. After much debate, I decided a street and strip tire would be a great idea. It needed to be agressive yet elegant.
Ortho - The clean yet simple lines come together to create a very elegant street and strip musclecar tire.
Advertising - Selling this tire to the modern muscle car owner was definitely a challenge.
Alias Quickmodel
Another Alias view - alias, clean, sleek, muscular, design, simple
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Nitto Edge