Wipeout Cancer is an initiative to increase cancer awareness and give back to the cancer community through active event fundraisers.
Brand Challenge
Wipeout Cancer is flexing its might, becoming an even bigger, even better ally for cancer research. Inspired by founder Caroline Lee's favorite activities, I teamed up to brand Sports Day for Charity as an annual event and as a community of people passionate about saving lives.
Solution
We built upon creating a complete brand experience, including print collateral, bike kits, and a guerilla marketing campaign. All of which was designed to mobilize more participants – riders, volunteers, and donors – and raise as much money for research as humanly possible. Because we believe there's only one way we can wipeout cancer: together.
