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Initio Corporation

Initio sells host bus adapters, RAID adapters, SAS expander cards, cables, and accessories.

Brand Challenge
Harnessing the energy surrounding the simple into a vibrant, colorful pattern that's consistently recognizable without being rigid, formulaic or tired. The refreshed wordmark retains the quirky personality of the previous identity, but now signs off with more legibility, precision, and confidence.

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Justin Gil Chan
Creative Direction / Art Director / Graphic Design San Diego, CA