Jeff Valentine

The first of three, these nationally televised commercials for Royal Precision, a premier golf shaft manufacturer, demonstrates the benefits of tailor-made golf club shafts and their enhanced performance characteristics. In Bell Tower (:30), we see an old-school monk wheeling his clubs out on the abbey lawn. He addresses the ball then begins repeatedly firing at a bell tower. After several shots, the product benefit card comes up; cut to the reveal that the bell tower was closed for repairs.

• Copywriting & Editing