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Avis Advertising, Digital
Included is headline and body copy for Avis brand advertising, promotional posters, and blast emails. All copy complies with established brand "tone" and "personality" standards. The audience is savvy, frequent travelers and renters who see these posters at Avis locations in an effort to get them to upgrade to a Lincoln Navigator. The ad is a typical Avis promotion aimed at this audience and seen in magazines and in direct mail.
