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Peggy Notebaert Nature Museum - Letter set - This is an identity concept for the Peggy Notebaert Naturm Museum which is a children's museum.
The goal was to create an identity that was both playful and elegant so that it would appeal to both children and adults.
The icons that make up the logo represent three of the museums main exhibts as though they are being viewed through a maginfying glass to reinforce the highly interactive nature of the museum.
Original concept, illustration and design.
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