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Mad Gas - Mobile App
The Mad Gas app concept was brought to me by Pantheon Integrated Communications, as part of a project help consumers gain an understanding of the impact of high gas prices on their lives. At each gas station fill-up, users were able to calculate how much money they had lost in high gas prices over the 2009 low, both in that individual purchase and cumulatively since the beginning of that year. Every aspect of the app expresses the feeling of anger from the angry eyes in the background, bouncing off the wall animation, and the loud “KA-CHINGS” you hear when the app is in use.
