Buff-A-Rolls
Identity for a fictional mobile food truck. Included components: logo, mascot, menu, packaging, signage, uniform, website, and mobile phone app. The concept is a a mobile food restaurant featuring one food item with a variety of serving options - Buffalo Chicken Eggrolls - Buff-A-Rolls. The menu offers vegetarian and vegan options as well as a calorie counter. The mascot is an comedic illustration of a half buffalo-half chicken. All graphic as well as marketing components were developed by Jessica Woods including a slogan - "Great Rolls of Fire!"
