Came up with the concept of using Reebok's exclusive license to use the official NFL logo (until 2010) to create lingerie line for the female fans who want to be fans inside and out.
2 sub lines: cotton jersey-based material for the comfort seekers, and team-color mesh for the fun seekers.
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Rookie Reebok
Jessica Son
Design Director at Bauer Publishing Englewood Cliffs, NJ