A conceptual project to promote Free Hugs campaign in effort to spread the hug virus. This goodie box includes free hugs DIY t-shirt kit, buttons, booklet on different types of hugs and a welcome card. I've also designed an informative bi-fold magazine ad with an instant 'free hugs' sign to start you off.
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Free Hugs Campaign
Jessica Son
Design Director at Bauer Publishing Englewood Cliffs, NJ