An article about obsession with typography, containing a special insert booklet with various ways one can be obsessed. The first example talks about the film "Helvetica" and all the hype that followed it, the second talks about forums online in which people discuss their favorite typefaces, the third is about t-shirts people make to proclaim their love for type, and the fourth example contains a page with a letterform on it which you can cut out and fold together to create a "pet letterform."