Poster - Worked within a team of 8 to resolve a social problem within society. We focused on implementing a process for recycling into apartment complexes. As a team we conducted research and analyzed information to eventually form a strategy. I was involved with the art direction phase and created deliverables for the campaign that included posters and a calendar.
FC/BC Calendar - Don't Throw It Away was the slogan created for the campaign. The colors used throughout deliverables are bold and bright.
IFC Calendar - Through reseach we discovered what motivates people in general. We used a social cause, donating to a charity, as a means of motivating apt. renters to recycle. The calendar coincides with the posters to remind people to recycle. And informs them of what charity that month's recycling proceeds would go to. The size in the numbers is reducing, indicating it is getting closer to the end of the month.
Calendar - Through reseach we discovered what motivates people in general. We used a social cause, donating to a charity, as a means of motivating apt. renters to recycle. The calendar coincides with the posters to remind people to recycle. And informs them of what charity that month's recycling proceeds would go to.
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Solving A Social Problem