Simple, organic lines starting elaborate decoration on the jewelry and coins from the Bronze Age represent the cornerstone of EU2012 logo. The soft, undulating movement in the lines imitates waves and wind, two powerful natural forces that have played an important role in Denmarks social and economic development over thousands of years. The logo was pre-qualified but did not win.
Simple, organic lines starting in the Bronze Age elaborate decoration on the jewelry and coins represent the cornerstone of EU2012 logo. The soft, undulating movement in the lines imitates waves and wind, two powerful natural forces that have played an important role in Denmark, but also in other countries' social and economic development over thousands of years. The logo was pre-qualified but did not win.
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EU2012 logodesign

EU2012 logodesign

Jesper Philipsen
Art Director at Steigenberger Alsik Hotel & Spa Sønderborg, Denmark