The purpose behind this project was to create a visually appealing Loop for display in a retail outlet where the clients product was sold.
I was responsible for collecting as much footage as I could during my time there, as well as using existing footage to create something that encapsulates what the company was about, without sound or too much text.
Our idea behind this was to catch the attention of potential customers passing by using fast cuts and after effects to draw their eyes onto the screen. It then had to be informative enough to show what the products were about but not so much as to slow down the flow.
This is an example of a long term project I have been involved with - The client was very specific about what they wanted to show and the look they were trying to achieve. They requested specific older footage to be included, as well as footage I had collected for other projects which were much higher quality.
Store Display Loop
