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Targus Collection
Targus is the brand you didn’t know you knew. When they came to our team, their product line was extensive but was outdated and without a distinct language. They wanted us to apply a knockout design language to their multiple lines of products.
Geared just for PC users, we were able to hone in on our audience - we needed to maintain the loyalty of their technically minded users while adding a personal touch to invite new users.
