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Nike Pop-Up "Museum" & Retail Store, Harlem, New York - 2010
Nike took two completely raw-space corner stores at either end of a block in Harlem, New York during their "World Basketball Festival" in Summer 2010 and hired Tangram to redefine the spaces. ... One was to become the "Ball Room", a museum with memorabilia and high tech touch screens with shoe design, highlight reels, etc., and the other was a retail store selling collectible tee shirts. ... JTP was hired to run the drafting, fit-out and contractor's install process and to turn around the build-out in a two week period. ... The planned one month run was so popular that the spaces stayed open for over twice as long.
