LightScribe: Defy Labels viral campaign - Defy Labels was a viral campaign to kick off the launch of LightScribe; an HP product that lets you burn your data; flip the disc; then burn your label.
LightScribe: Defy Labels - Inbox JukeBox - InBox JukeBox is an interactive tool that allowed users to send customized, theme-based musical e-cards to friends and family. Users were also given the option to burn the music onto a disc and create their own custom label using LightScribe.
LightScribe: Defy Labels - JiffyToon - JiffyToon is an interactive tool that allowed users to choose characters, type in their own content to create a custom cartoon to send to friends and family. Users were also given the option to create a custom disc label using JiffyToon.
LightScribe: Defy Labels - Discover Designer - Dicscover Designer is an interactive tool that allowed users to design one-of-a-kind cover art for CDs and DVDs. Users could also add quotes, an artist statement or more.
LightScribe: Defy Labels - Blazin' Trailers - The interactive tool Blazin' Trailers allowed users to choose a genre, characters and text to create hilarious, personalized movie trailers to send to friends. Users were also given the option to burn their trailers onto a disc and create a custom label with LightScribe.
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HP: LightScribe
