![](https://s3images.coroflot.com/user_files/individual_files/221149_L_9qywE8negFAVONAWWuCrVEa.jpg)
JetBlue Airways 2005 Annual Report - Pratt Institute / Publication Design
10.5 x 9 in
JetBlue Airways is a strong and recognizable brand that in 2004 stood apart from other air carriers through the consistent use of simplicity, patterns and vibrant shades of blue. The back-to-basics branding reflected their direct approach to customer service. I aimed to take the brand identity further to conceptual use with their annual report.
![](https://s3images.coroflot.com/user_files/individual_files/221149_6xcONOhD8tJK1glnYdWrSoToT.jpg)
Metropolitan Museum Exhibit Book - Pratt Institute / Publication Design
11 x 7 in, saddle-stitched along top
Brochure concept & development for a fictional exhibit at the Metropolitan Museum of Art featuring the sketches of Manolo Blahnik.
![](https://s3images.coroflot.com/user_files/individual_files/221149_ADEB8wltRy2Kc8cazqM15jOwP.jpg)
Duct Tape Ad Campaign - Pratt Institute / Advertising Design
Sometimes clever ideas are inspired by real-life experiences... being an athlete or relaxing at the poolside bar in Hawaii.
![](https://s3images.coroflot.com/user_files/individual_files/221149_8UBAc4dcBoDcDwOctEsJcifTo.jpg)
Travel Magazine Feature - Pratt Institute / Publication Design
Consideration of destination, photography & culture of Kyoto for travel magazine layout.
![](https://s3images.coroflot.com/user_files/individual_files/221149_jPGNZOyaNybwsA1jdiGaRSn55.jpg)
Kate's Paperie Sample Kit - Pratt Institute / Communication Design
6 x 6 x 1.25 in
Hang your shirts up! Creatives love interactive promotions. For the fictional new paper line by Kate’s Paperie, recipients of this kit are encouraged to display the enclosed 12 shirts/paper with the included string and miniature clothespins.
![](https://s3images.coroflot.com/user_files/individual_files/221149_RcZiscyYYG6AxayMGAp01rHZe.jpg)
Pushkar Foods Identity - Pratt Institute / Package Design
This project allowed me to revisit my travel journal from a three-week roadtrip in 2004 through Rajasthan. Research came from personal experience & review of photographs, textiles & miniature paintings. Package structure aimed to display the colorful foods by using clear containers and glass. The logotype developed from the legend of Pushkar, a village where Buddha dropped his lotus flower. Label design was inspired by ancient Indian tariff stamps.
![](https://s3images.coroflot.com/user_files/individual_files/221149_lY4FCl9KP6Sa9dsNv5SHaGbtt.jpg)
Little Peeps Big City Miniature Gift Book - Pratt Institute / Publication Design
4 x 4 in.
Concept, design, photography & copywriting for a miniature gift book.
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