Bowflex 2007/2008 Retail Product Guide - As the Graphic Designer and Project Manager, I produced this retail product guide that went to retailers and the internal Bowflex sales staff. It utilizes a UV gloss coating with a dry trap spot dull UV varnish to really make the logo and photos pop off the page as well as a rich metallic silver ink. Inside, there are foldouts on most spreads showing an additional technology section. This piece came in at 50% lower than the initial budgeted amount, so even though it looks expensive, it wasn't!
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Bowflex Product Line Catalog
As the Lead Graphic Designer and Project Manager, I produced this retail product guide that went to retailers and the internal Bowflex sales staff. It utilizes a UV gloss coating with a dry trap spot dull UV varnish to really make the logo and photos pop off the page as well as a rich metallic silver ink. Inside, there are foldouts on most spreads showing an additional technology section. This piece came in at 50% lower than the initial budgeted amount, so even though it looks expensive, it wasn't!
