Introduction - Client: Toyota
Project: I collaborated with a team to concept a new direction for Toyota NAIAS 2006. Our concept leverages Toyota's Moving Forward campaign in a dynamic way, the audience to engages with Toyota in a symbolic relationship that connects to each stage of life.
I was responsible for the design of the final presentation. I used a strong grid and focused on Toyota's existing color scheme (black, white, and red) to create a powerful aesthetic. Above are the introductory pages.
Spatial Approach - Client: Toyota
Project: The Toyota NAIAS footprint echoes a Game of Life where each Lifestyle Zone leads to the next. This creates the semblance of an American community, where real-life people live, work, play and rely on Toyota.
The pages above elaborate on this idea and walk through the elevation.
Lifestyle Zones - Client: Toyota
Project: Each of the following spreads illuminates the technologies and environment that represent the Lifestyle Zones. These concepts include a city park in the hybrid Zone and a photo marketing opportunity in the NASCAR zone.
Lifestyle Zones - Client: Toyota
Project: Quotes from fictional attendees helped to bring this book to life.
"We're all about planning ahead. Our Road Map sent us to our very own 'neighborhood.' The Highlander is perfect for our growing family!"
Cynthia DeTemple, 28. Freelance writer.
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The Toyota Experience at NAIAS 2006