Jennifer Mederos

Experience Center and Identity Design - Client: Research In Motion (BlackBerry) & John Mayer Project: For the past 2 years I have worked as lead designer for BlackBerry presents John Mayer Summer Tour. My role included concepting, art direction, and image selection, design and layout. The work was displayed nation wide. This is summer we went for a clean minimal pallet, calling out the relationship between John Mayer and his BlackBerry. Above an experience zone is surrounded by branded signage.

Experience Center and Branding Elements - Client: Research In Motion (BlackBerry) & John Mayer Project: Experience centers were created in multiple locations at each concert. Demonstrations, video, and contests enhanced the concert-goer's experience.

Entrance Design - Client: Research In Motion (BlackBerry) & John Mayer Project: The crisp, white background draws the focus to the featured Application Partners available on BlackBerry smartphones. Application Partner logos were integrated throughout the design elements to help to expand the concept of "Your Life on BlackBerry"

Entrance Design with Branding Elements and Electric Vehicle - Client: Research In Motion (BlackBerry) & John Mayer Project: An electric vehicle outfitted with BlackBerry Smartphones, Videos, and a Street Team roamed the concourse of each outdoor concert venue. The Mobile demos encouraged concert goers to interact and learn about BlackBerry.

Video Vehicle and Exit Design - Client: Research In Motion (BlackBerry) & John Mayer Project: A giant LED featuring live feed and specially created videos was placed outside of the concourse of each venue. Both the live feed and the videos helped to drive concert-goes to experience centers.