GUERLAIN Rouge G Mailer - This innovative mailer features a pullout insert inspired by the unique design of the lipstick’s unique case. On first pull, the piece reveals a mirror and then opens to show the lipstick nestled within the case. I was responsible for ensuring that the mailer replicated the actual product from page layout to final print production.
GUERLAIN Terracotta Mailer - Inspired by the warm colors of the earth, this groundbreaking bronzing powder harnesses the unifying power of minerals to offer an incredibly natural-looking tan and flawless finish. To reinforce the benefits of the product in print, I used images with a raw, earthy feel and chose to have the finished piece printed on an uncoated, soft touch paper.
GUERLAIN Lingerie De Peau Mailer - Lingerie De Peau was the world’s first invisible skin-fusion foundation. For the launch of this extraordinary product, it was important to focus on the model imagery. To maintain a customized feel, I created an 8-panel mailer that opened into a poster. On one side was the beautiful campaign photo while the other side had the in-depth research that went into creating the foundation.
ACQUA DI PARMA Essenza Launch Invite - Acqua Di Parma is an icon of Italian sophistication and elegance. For the launch of the new Colonia Essenza Eau de Cologne Spray, we decided to capitalize on this legendary perfume house by focusing on the unique Art Deco bottle. In order to embody the style and elegance of the brand, the invite was printed on a luxurious stock with the copy hot stamped in silver.
CHANEL J12 Invite - The J12 is Chanel's high-tech watch that comes in a smooth, white ceramic or in dazzling black. I created the design concept for this invitation, over saw its production and ensured that it fit within Chanel’s corporate brand standards. I used tight crops to emphasize the jewels on the bezel and to capture the sparkle of this luxurious watch. This invitation invited clients to visit the Chanel Boutique to view the new J12.
CHANEL J12 Superleggera Invite - The J12 Sport Range Men's Watch was inspired by the world of yacht and motor racing. It incorporates a combination of materials as aluminum, titanium and in a high tech rich black ceramic. This invite was designed with an elegant masculine feel of the J12 Superleggera watch. The shell was printed in overall gloss and the insert card was printed on a metallic black paper.
CHANEL Sublimage Booklet - Sublimage is a groundbreaking product in Chanel’s anti-aging skin care product line. I worked closely with multiple art directors to create a new, innovative concept for the traditional booklet – from initial concept design through production. The final product was this tasteful, square folder with insert cards.
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Jennifer La Mell
Originals Creative Production Specialist at Netflix Beverly Hills, CA