Media startup, Ghost Pepper Creative, was in search of a unique way to brand their agency. My services were sought to help them achieve this goal. I suggested we give them a modern logo that could hold up as a creative brand and not confuse their business with the food industry. I also suggested a character that could be used to guide their clients through their website as well as the creative process. With assistance of Orlando artist Mike Wagganer, I conceived the idea of a super hero figure who’s cape would take on the power and feel of a ghost pepper. The result became a strong yet clumsy character GPC affectionately named Hiccup. We also produced a horizontal and stacked version of their new logo to ensure a strong brand no matter the platform.
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