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Milan Pavilion

The objective of this studio project was to design a United States Pavilion for the 2015 Milan Worlds Fair. To brand America optimistically, the pavilion experience was crafted to highlight the most recent and near-future innovations that are propelling US technological industries toward more meaningful and sustainable production. For this experience to be authentic, the structure was designed to be a place where visitors could experience being innovators first-hand by participating in the design process directly.
Because of the Fair’s theme of “feeding the world”, water containment was chosen as the subject of innovation. In composition, the pavilion would consist of two exterior pathways intertwined with a continuous but spatially oscillating steel and glass tube, within which CNC machines and robots sequentially sculpt clay into water vessels. The visitors would interact with the machines to customize a vessel as they progressed along one of the two paths.

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Jeff Welch
Systemic Architecture and Industrial Design Cincinnati, OH