St. Regis Design Box Prototype
The St. Regis Design Box is a way to immerse general managers and property developers with the heritage and culture of St. Regis. Each box will contain presentation materials, documents and small gifts intended to promote the brand image. The exterior of the box will come in black cloth and feature the St. Regis crest and signature. The interior will be lined with a bronze diamond pattern print. The box will be divided into six layers, each one with a subtle transition to the next. These layers include an introduction, current design genres, heritage and legacy, notable quotes and design guidelines for new builds and existing properties.