Troy Lee Designs Mountain Bike Catalog 2013 - The 2013 MTB product line upped the ante with a brand new trail helmet to the market and some of the freshest kits seen yet for trail, downhill and BMX. I chose to change up the styling from last years layout so aggressive riding shots and flying colors would take dominance on the page. Seeing the gear in action and in the environment is a proven formula for exciting readers to buy and ride, and this catalog was no exception.
I was responsible for everything except behind the camera lens. Creative direction, pagination, lay out, graphic design, photo manipulation and retouching, photoshoot organization, printing files prep and more.
You can view the entire catalog here: http://www.troyleedesigns.com/2013_fall/bicycle/intl/
Or through the TLD App here: https://itunes.apple.com/app/troy-lee-designs/id496883338?mt=8
Photo credits: Echo Factory, Garth Milan, Craig "Stikman" Claspell, Masa Shirotani
