Jessica Simpson Maternity for Destination Maternity: Icona Product at a Glance: Textured ponte jacket with pleather accents / Hammered charmeuse blouse with asymmetrical hem and waist tie
Jessica Simpson Maternity for Destination Maternity: Icona Product at a Glance: Variegated stripe side pleated tunic
Fall 14 "Icona" Color and Concept
Icona Assortment: Technical flats drawn with Adobe Illustrator
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Jessica Simpson Maternity for Destination Maternity: Fall 2014

Color and concept for Jessica Simpson Maternity fall 2014 sportswear collection. Tones of off-white,plum, navy, gray and black come together to create a sophisticated color palette for “Icona.” Printed georgette, hammered charmeuse and textured ponte and light weight sweater knits are the main fabric directions for this collection. Drape neck side ruched knit tops, yarn dye striped side pleat knit tunics, asymmetrical hemmed blouses, textured ponte toppers, and a variety of denim pant options are the key looks of this fall assortment.

Jenna Fehrle Doane
Designer and Product Developer Philadelphia, PA