Color and concept for Jessica Simpson Maternity fall 2014 sportswear collection. A very controlled palette of off-white, blush and black make up the color direction for “Sweet Romance.” Textured laces, soft drapey fabrications, and jacquard knits are the main fabric directions for this collection. Key silhouettes are peplum tops, drapey knit tops with asymmetrical hems, body-con dresses, destructed skinny jeans and a textured knit bomber jacket give the mother-to-be a very feminine, romantic and sophisticated assortment for Fall 2014.
Color and concept for Jessica Simpson New Mom Spring 2015. A color palette composed of white, heather denim, coral, heather gray and navy make this collection very denim friendly. Key elements such as white texture, heathered stripes, cozy fabrications provide a feminine bohemian look for the new mother to feel comfortable and secure in her post baby body. Knit and woven nursing tops, essential nursing cami’s, linen pants with shaper belly’s are the featured silhouettes for this collection.
Color and concept for Jessica Simpson Maternity fall 2014 loungewear collection. Lilac, silver gray, heather charcoal and black tones are the colors of this cozy palette for “Flourish.” Watercolor floral printed soft french terry, chunky sweater knits, space-dye velour are the main fabrications of this collection. The sweatshirt paired with a comfy french terry legging is the key look of this loungewear line designed to bring stylish comfort to the mother-to-be.
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Jessica Simpson Maternity for Destination Maternity: Color and Concepts

Color and concept presentations done for various seasonal deliveries of the Jessica Simpson Maternity Collection for Destination Maternity

Jenna Fehrle Doane
Designer and Product Developer Philadelphia, PA