Direct mailpiece with self-mailer
Annual report/brochure and direct mailpiece
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Minnesota State Fair Foundation
Role: Design a direct mail piece and website for the MN State Fair Foundation.
Objective: The MN State Fair needed to raise funds for renovations and improvements of both the fairgrounds and buildings. The Foundation does not receive state funds and relies heavily on donations from the public.
Results: Using both historical and current photos from the archives, a mail piece
and website were created that gave a visual history of a very popular and happy Minnesota tradition. Total donations greatly exceeded the projected figures.
