Jessica D'Elena-Tweed

While most homeowners believe water and energy upgrades are too expensive, Renovate America's HERO financing program represents the democratization of efficiency products. With this unique brand proposition, our goal was to build awareness of HERO and change public perception via out-of-home placements in Los Angeles and San Francisco. We responded with a campaign inspired by the Charters of Freedom, leveraging existing brand elements to create ownable, cheeky and playful declarations.

• Art Direction
• Creative Direction
• Copywriting & Editing
• Content Strategy
• Advertising