This assignment was an exploration of concepts involved in the pairing of two words. After choosing the words, anything could be produced as long as the conceptual idea was the basis for the end result. I chose the words "American" and "Mongrel". Package design and gum became a solution to a way to carry the concept that both words are very subjective based upon experience, they carry positive and negative meaning (again upon experience) and are ecclectic and very individual
WORLD CHEW gums - This assignment was an exploration of concepts involved in the pairing of two words. After choosing the words, anything could be produced as long as the conceptual idea was the basis for the end result. I chose the words ‘American’ and ‘Mongrel’. Package design and gum became a solution to a way to carry the concept that both words are very subjective based upon experience, they carry positive and negative meaning (again upon experience) and are ecclectic and very individual
CHEWING GUM BOX - -from the World Chew chewing gum set
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WORLD CHEW GUM