Cover Deboss
Cover Detail - Scale
Back Cover Detail - Deboss
(all Populous office locations)
Statement Page - As a new brand we have positioned ourselves alongside our extensive portfolio with a message of drawing people together. This statement is our credo as designers and fulfills the meaning of our new brand.
Portfolio Page - Detail
Portfolio Page - The o2 Arena (London)
Brand/Portfolio Page
Part of the beauty of our projects is the amount of photography that captures the human connections fostered by our buildings. Populous wholly embraces these images as part of the narrative of drawing people, teams and communities together.
Portfolio Page
Portfolio Page
Portfolio Page
Brand Statement Page
Upon viewing Populous' recent projects, we felt the book should again reinforce the idea that there is a theme behind each building. That each facility is more than just steel and concrete, it is an experience that is defined by the people who converge upon and inhabit it.
In an effort to give the book extended shelf life, we included a sketchbook for the recipient. As the art of sketching fades, the pages are included as a reminder to let ideas flow freely and to continue to embrace creativity outside of computerized perfection.
Sketchbook Detail
The use of grid paper isn't a foreign idea to architects. The squares, set to a scale, allow for large objects to be drawn in a smaller format. This grid, upon closer inspection, is made from the extensive list of projects from Populous' 27-year portfolio.
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Populous Recruitment Book
Populous Recruitment Book