Print and digital advertising
Print and digital advertising
Print and digital advertising
Fleet graphics
Dealer recruitment website
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Coleman
As the creative director for Coleman HVAC, I supported numerous product launches within a multi-step distribution channel. This dealer recruitment campaign plays heavily on Coleman's strong brand heritage, drawing a comparison between iconic products of yesterday and today's newest innovations from Coleman HVAC.
The campaign included print and online advertising, distributor signage, landing pages, direct mail and collateral. Dealer to consumer materials and fleet graphics were also produced.
