Product in use - To design confectionery packaging for a well known brand that emoted the brand's values and encouraged sharing amongst friends. I chose to design with the style of LEGO pieces, and was aiming at 6-12 year old male and females. After the contents have been eaten, the children can build with the pieces.
Initial concept sketches - To design confectionery packaging for a well known brand that emoted the brand's values and encouraged sharing amongst friends. I chose to design with the style of LEGO pieces, and was aiming at 6-12 year old male and females. After the contents have been eaten, the children can build with the pieces.
Decided concept sketch - Biscuit sticks and chocolate dip - To design confectionery packaging for a well known brand that emoted the brand's values and encouraged sharing amongst friends. I chose to design with the style of LEGO pieces, and was aiming at 6-12 year old male and females. After the contents have been eaten, the children can build with the pieces.
Decided concept sketch (Lid) - Biscuit sticks and chocolate dip - To design confectionery packaging for a well known brand that emoted the brand's values and encouraged sharing amongst friends. I chose to design with the style of LEGO pieces, and was aiming at 6-12 year old male and females. After the contents have been eaten, the children can build with the pieces.
Final concept - SolidWorks render - To design confectionery packaging for a well known brand that emoted the brand's values and encouraged sharing amongst friends. I chose to design with the style of LEGO pieces, and was aiming at 6-12 year old male and females. After the contents have been eaten, the children can build with the pieces.
Separated components - SolidWorks render - To design confectionery packaging for a well known brand that emoted the brand's values and encouraged sharing amongst friends. I chose to design with the style of LEGO pieces, and was aiming at 6-12 year old male and females. After the contents have been eaten, the children can build with the pieces.
Separated components (clear plastic) - SolidWorks render - To design confectionery packaging for a well known brand that emoted the brand's values and encouraged sharing amongst friends. I chose to design with the style of LEGO pieces, and was aiming at 6-12 year old male and females. After the contents have been eaten, the children can build with the pieces.
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LEGO Confectionery packaging - Emotional Design Project