Dos Equis Halloween Masquerade
Reggie Award
I helped Dos Equis make Halloween
so much more. With a Dos Equis Parade and Masquerade touring the country (San Francisco, San Diego, Las Vegas, Atlanta), we needed a look that would engage consumers and retailers to join the party and ensure a smash success. I designed a microsite and evites to gain attendance, and everything from masked mannequin highboys and parade flags, to bottle glorifiers for the events themselves.